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Middle
East PR Challenges |
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The inability of the U.S. to effectively reach out to
Middle Eastern countries is at least partially hampered
by the lack of skilled PR and media relations people
working for the government, according to a key
commissioner of the U.S. Advisory Commission on Public
Diplomacy.
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Media
Convergence and Fragmentation |
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A recently published comprehensive study of the state of
American journalism by the Project for Excellence in
Journalism is a must-read for anyone connected
to public and media relations. The study found that the
role of journalists as news filters and watchdogs may
become more pronounced as audiences fragment and
technology fuels a momentous change in news consumption.
The impact of this on your media relations strategies is
profound.
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Outsourcing PR? |
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Reading the title, one might think we’re talking about
“why you should outsource your PR needs…to us!” In fact,
it’s referring to recent stories suggesting that the
outsourcing trend that has seen manufacturing and tech
jobs move overseas may hit the marketing and PR
communities soon.
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What Is
New$?
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A new book from Princeton University Press, All the
News That’s Fit to Sell: How the Market Transforms
Information into News by James T. Hamilton, examines
the expanding role of economics on what is and isn’t
considered news. If you’re trying to get a relevant
story placed, but can’t find an outlet, this book may
help you determine which media may be more interested
and why.
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How True
“All the research
I've seen says that editorial publicity is better than paid-for
publicity. Editorial publicity is more effective. If you can
convince the editor, or someone who's writing an article that your
company knows what it's doing, that will be more effective than "I
bought an ad in your learned journal to say my company knows what
it's doing."
- Sir Martin Sorrell,
chief executive of global ad agency holding company WPP |
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