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Tech
Editors See 2004 Rebound |
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While
no one was predicting a boom reminiscent of the late
1990s, a trio of top technology journalists was
encouraging about sales and the prospects for new
technologies during a panel discussion held earlier this
month at the New York Software Industry Association's
Sales & Marketing Special Interest Group (Click
here for web site). The panel was moderated by
Trylon Communications, Inc. President Lloyd P. Trufelman.
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Pitching
Bangalore |
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We
have all heard the stories about IT jobs going to India,
but here is a twist. In a recent announcement, Reuters
has decided to outsource some financial reporting to
journalists in Bangalore, India. Could your next story
pitch be to a person on the other side of the world?
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Technology
Closing Digital Divide |
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In
the 1990s it was the Internet. So far in the new
millennium it is wireless communications. New
technologies are getting more information to more people
faster than ever before - and the possibilities are
staggering.
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Screen
Time
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It
used to be a no-brainer. To reach any demographic, a
marketer would have to get screen time on television.
The only decisions to be made were which show or news
broadcast to target. Today it's a different story, with
television losing its luster as more people spend time
in front of DVDs, Playstations, Tivos and computer
screens.
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Alternatives
When
considering media to approach for a story, don’t
discount alternative news sources.
As
Kevin Kawamoto notes in the book, "Digital
Journalism: Emerging Media and the Changing Horizons
of Journalism," while alternative news sources
"generally do not have the large unique visitor
counts of more mainstream news sites, they often do
have a loyal and passionate following, especially
among people who, for whatever reason, are not
satisfied with mainstream media.”
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