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Promises
Unkept |
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What
is one of the biggest PR blunders a company can make?
Failing to live up to promises has to rank near the top
of the list. When companies try to stand out from the
pack, they must fight the urge to take a little
"license" -- as later events can place you in
dire circumstances.
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To
Boldly Go... |
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While
this may seem like a contradiction to the article above,
bear with us while we look at one of the most
significant ways a company can gain attention - by
making bold statements.
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The
New PR Toolkit
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Deirdre
Breakenridge and Thomas J. DeLoughry have written
"The New PR Toolkit: Strategies for Successful
Media Relations," a book that will be essential to
any newcomer to the PR game, as well as to those of us
who have been in the business but need to get up to
speed on new tools and technologies.
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Perception
and Reality
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Neither
reality nor perception stand alone in public relations.
The key to influencing public opinion is taking the
reality of a situation and presenting it in a way that
creates the strongest positive impression. Business
drives the PR machine, not the other way around.
Executives should start to worry when the tail begins to
wag the dog.
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Spring
Cleaning
With
spring right around the corner, now is a good time to
think about cleaning up your media lists, contact lists,
email folders, etc.
While
you are at it, you may want to take a look at your media
kit and make sure that it has been updated. If you
have an online media kit, make sure that all of your
links still go to viable web pages. |
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