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Are You
Biding Time –
Or Positioning For Success?
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Many
companies choose to take shelter during economic storms,
riding them out by reducing expenses, cutting staff, and
sticking to core markets. They wait for things to turn
around before thinking about expansion. According to a
recent report from Accenture, that may not be the best
approach.
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The Value of
an Expert |
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When is the last time you called your stockbroker for advice on a medical
problem? Surprisingly,
many executives make the same type of mistake when they
retain consultants on jobs for which they are not
qualified. This
seems to be especially true when it comes to public
relations.
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Beyond Blogs
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In
a previous article (see
“Pitching Blogs”), we discussed the
opportunities inherent in the interactive Web medium.
Taking the interactive approach to the next level, many
companies are now finding an active community of
participants through their own Web pages.
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...and
speaking of Blogs
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A
recent article in Ragan’s
Media Relations Report noted the new opportunities
and potential pitfalls of pursuing PR through Weblogs.
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Worth
Quoting
"To
Public Relations
practitioners and those who understand their working
however, Public Relations is not publicity, propaganda,
not just news reports or advertisement.
It is according to Toye Ogunnorin (past PRCAN
president) a tonic that rejuvenates the tired body,
lubricates the aching company and reactivates the
weakened industry.
Simply put in another definition, it is the kind
of relations a business/individual has with people, and
what Public
Relations can do to try to make them as good as it can."
David Ifode
Vanguard Publications
Nigeria |
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