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PR and Politics
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As evidenced
in a recent article in the Pittsburgh Tribune–Review,
politicians are becoming increasingly aware of how
important a role public relations plays in political
agendas.
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Disclose,
Disclose, Disclose... |
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…is a common mantra among real estate agents who have long lived with
stringent disclosure laws and responsibilities. With
enforcement action beginning against public companies
for unfair disclosure, investment relations
professionals are quickly learning that the mantra may
work for them too.
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Another Year
of Opportunity
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In our last issue, we discussed preparing for a New Year
and putting together a plan. Now that the year is upon
us, it is time to put that plan into action.
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Putting the
"R" in PR
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Why are some newsworthy
press releases picked up while others are tossed in the
bin? More than ever, it’s not the snappy headline, the
terrific copy in the first paragraph, or the size of the
company involved. It’s recognition and relationships,
that drive positive media response.
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Stylin'
When
writing an article for potential publication, be sure to
follow the style guidelines for the media you are
writing for.
For
example, a story meant for a business magazine will have
a different style than one meant for the Internet.
One
of the best investments any professional who deals
with the media can make is to purchase a copy of one of
the stylebooks available. The New York Times and
the AP both have great stylebooks that can pay dividends
when used correctly. |
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