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Make the most of "down time"
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For
many business executives, the period between
Thanksgiving and New Year’s can be slower than normal.
Many of their business partners and customers are either
consumed with holiday business or holiday cheer. In
either case, this can be a great time to plan your 2003
public relations program.
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How
Accessible Are You? |
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There
is little that irritates reporters more than trying
unsuccessfully to reach a company contact person to
follow up on a press release. It’s time to take a look
at just how accessible you are. Here are some key
issues to address.
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The Branding
of a CEO
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A
recent report from the Malaysia Star describes how CEOs
are reaching out to PR firms to polish their public
images. This is a trend that we are seeing around the
globe.
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"Grass
Roots" Effort Rewards NYC
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A
recent article in PR Week documented a unique Trylon
campaign that received quite a bit of attention and
worked well for our client. The key was using
creativity to make a point and to raise your
organization above the clutter.
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The
importance of being earnest
What is the cardinal sin among
journalists? It’s not pestering them or failing to
return calls, though these rank right up there. It’s
lying.
When speaking with journalists, always tell the
truth. In the worst case, issue a “no comment”
statement. But never lie. If you get caught in a lie
just once, your credibility and that of your company
will never recover. |
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