He Said It -
Preparing the Market

“Public relations helps generate sales by making it easier for your sales team to close deals. When prospects are contacted, they already know who you are and the value you provide. They have already favorably positioned your offering in their minds, making it easier for your sales team to close deals… No sales campaign should be launched without first preparing the market through public relations. Without it, you are not using all the sales weapons available to you.”

Excerpted from “Minds Before Market Share – The Art of Public Relations” by Wayne E. Pollard.
 

Get Subscribed!
First Name
 Last Name
Email
Please check this box to UNsubscribe.
Our newsletter is offered free to anyone interested in the latest news and information from the PR industry.  The information you provide is strictly confidential.  You can unsubscribe at any time.

This really shouldn’t be news to media relations professionals, but unidentified client-funded video news releases that masquerade as independent reports on local news telecasts continue to haunt the public relations industry like a recurring nightmare.

Increased broadband access is inspiring an ethos of “my news, my way” among younger Americans, which should allow media relations specialists greater ability to reach targeted audiences. Another added benefit: these audiences are likely to be more engaged than their elders who skim the morning paper on the way to work.

Consumers are overwhelmed with content and media options, leading to their desire to customize media consumption, a trend labeled “Lifestyle Media" in a recent report by PricewaterhouseCoopers.

In his book, An Army of Davids, Glenn Reynolds gives an overview of exactly how technology is empowering the man on the street. As the writer of Instapundit.com, one of today’s more popular blogs, he should know.