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More News,
Less Information |
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The Project for Excellence in Journalism’s just released
annual report on journalism,
The State of the News Media, states that while there
are more sources for news than ever before, the number
of stories being covered and the depth of reporting are
actually shrinking.
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Pitching
Blogs Revisited |
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Back in
October 2002, when few media professionals gave
blogging much thought if any, we introduced the concept
of pitching blogs for PR with a strict emphasis on
transparency and disclosure being the key to any
successful contact.
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Voice of
America - Voiceless? |
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Perhaps not since the frostiest days of the Cold War has
the United States needed such an effective way to
communicate to people around the world as the Voice of
America, the government’s official broadcasting service.
And at no time since then has there been a worse time to
restrain it.
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The End of
TV As We Know It - Finally! |
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The increasing amount of media control by consumers will
lead to more involved television viewers, a recent
white paper from IBM says. The report also provides
notable suggestions on how marketers can best use TV in
the near future.
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He Said It -
Peter Drucker on
Public Relations
"There is no
public relations. There's publicity, promotion, advertising, but
'relations' by definition are a two-way street. To this day,
most institutions still look upon public relations as their
'trumpet' and not their 'hearing aid.' It's got to be both…You
want your public relations person to not tell you the things you
expect to hear, because the world does not see itself the way
you see it… [t]here is a need for an intermediary to tell the
truth to management. "
Since the
late 1930s, Mr. Drucker was considered one of the world’s
preeminent management gurus. He passed away Nov. 11, 2005.
Excerpted from
The Strategist
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