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Word of
Mouth Marketing -
PR by Any Other Name |
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Word-of-mouth marketing has been generating lots of buzz
lately, making it like a new marketing phenomenon.
Underlying the fad, however, is a solid concept – public
relations.
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Selective
Clipping |
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Just about every company gets excited when it is
mentioned positively in the media. Executives are quick
to make copies and circulate them. But what do you do if
the story contains both good and bad news? Should you
edit and repurpose the clipping to show only the good
points? That is definitely not an ethical approach.
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Blog Buzz
Backfire |
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As blogs proliferate across the web, questions will
arise about how a blogger should disclose relationships
with people or companies about which they write. A
recent
article in The Wall Street Journal about
Spanish tech start-up FON illustrates this dilemma.
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Inspiration At Rest |
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The world recently lost a visionary artist in Nam June
Paik (http://www.paikstudios.com),
a man who literally transformed the video media
landscape. His work as the inventor of video art and
composer of electronic music, video sculptor, and other
culturally disruptive innovations , inspired artists
around the world to seek expression through new media
technologies.
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The Rise of PR
American
business spending on PR has been growing strongly, reaching some
$3.7 billion last year, according to
Veronis Suhler
Stevenson. The firm forecasts PR spending will grow by
almost 9 percent a year, faster than the overall market for
advertising and marketing, which is growing at 6.7 percent a
year. This growth is because businesses are finding PR to be an
increasingly vital marketing tool, especially as traditional
forms of advertising struggle to catch the consumer’s attention.
Source:
The Economist, Jan 19, 2006 “Have
We Got A Story For You”
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