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Blocking
and Tackling |
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As PR gains recognition as a branding vehicle and begins
to get more of the marketing budget, it is easy for
practitioners to fall into the “big-picture” mode and
forget what got them to the table. The goal is to gain
publicity for clients (hopefully positive) and that
involves the fundamentals of media relations, story
pitching and interviews.
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World
Summit Conclusions |
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The United Nations' recent World Summit on the
Information Society (WSIS), held in Tunisia, marked a
new stage of global cooperation in the age of the
digital revolution. The Summit demonstrated a firm
international consensus for increased cooperation and
coordination to advance the digital revolution and to
overcome the "digital divide" between rich and poor
nations.
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Dirty PR
Tricks |
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The U.S. Defense Department has allegedly used
questionable PR tactics in Iraq. Positive articles about
the war written by U.S. troops have appeared in Iraqi
newspapers under the guise of independent journalism --
part of a coordinated effort by the U.S. military to win
over Iraqi civilians, according to military officials.
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Exploding
TV |
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Media fragmentation has been a main theme of this
newsletter for several years. New technologies such as
broadband, wi-fi and the Internet have transformed the
media landscape. Here are two more examples of the
changing landscape:
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Podzinger
With podcasts picking up
steam, BBN Technologies rolled out its latest search-facilitating
device last week. Using Podzinger, searching surfers can now zero in
on keywords and mentions inside podcasts, much as what would now be
considered a traditional search engine peers inside websites. Check
it out here.
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