In this issue...

Businesses Seeking Publicity

It's A Small World

The Billable Hours Myth

Piggyback PR

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Businesses Seeking Publicity,
AP reports    

An article by the Associated Press that ran in papers nationwide last month reported that companies are turning to PR instead of advertising to get their name in front of the public.  The point of the article was that during difficult economic times, ad budgets are slashed and companies look for alternative ways to send their messages.

It's A Small World     

While most companies focus on their local and national press for publicity opportunities, the fact of the matter is that international PR is becoming more important than ever.  Don’t overlook opportunities overseas!

The Billable Hours Myth     

Do you ever wonder if you are getting what you pay for?  A recent article in the New York Times detailed the problems in the legal industry that track back to the concept of billable hours.  The same case can be made for the PR industry as well.

One of the traps that marketing executives fall into is the search for “newsworthy” stories within their organization.  They may be missing potential publicity opportunities by not looking outside their company.

Free Speech?

As American citizens, we are protected by the First Amendment to exercise free speech, and the attendant right to exercise our views.

A decision by the California Supreme Court has ruled that businesses do not have the same rights, and that a business may not have the right to explain their side of a contentious argument. It ruled that Nike's responses to critics who charge it with mistreating overseas workers should be classified as commercial speech that does not deserve full First Amendment protection.

"Unless the California Supreme Court's recent ruling restricting the right of businesses to practice free speech is quickly overturned, the rights of all American companies to speak out freely on issues and to openly and fully inform the public about their products and services will be in severe jeopardy," says Kathy H. Cripps, president of the Council of Public Relations Firms.

We'll keep an eye on this issue and inform our readers of any further decisions.

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