In this issue...

Silence

Gaining Trust

Evolution

Better Than Advertised

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The Silence is Deafening

The New York Times recently ran a story describing a report by the Government Accountability Office (G.A.O.) showing that the Bush administration had disseminated “covert propaganda” in the United States “in violation of a statutory ban.” One would expect heavy follow-up coverage of the story, but so far we’ve seen little if any.

Gaining Trust

A recent Gallup survey shows that Americans are beginning to renew their trust in the media. While still lower than previous years, it appears that the confidence level in the media is rebounding from the low levels seen last year. Half of the people surveyed say that they have a great deal or fair amount of trust in the news media, while the other half says they don’t. As can be predicted, the survey’s answers fall squarely along political party lines.

Evolution

A recent op-ed piece by New York-based media consultant Merrill Brown (see story) stated that news consumption is changing – and that news outlets and media executives should pay attention. In his article, he discussed the new media trends and outlets and the effect that they are having on traditional media companies. He argued that adaptation is the key to survival. We agree, and a recent newsletter article discussed how one might go about approaching these new media outlets.

Better Than Advertised

A research brief released recently by MarketingExperiments (an online laboratory that tests every marketing method on the Internet), announced that public relations campaigns can cost less and deliver better returns on investment (ROI) than pay-per-click (PPC) advertising campaigns. According to the authors, “… we also learned that when you sit down and do the math, the cost per click of a PR campaign can be less than driving traffic through the purchase of keywords in a pay-per-click campaign.”