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PR
Disaster |
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Last month’s tragic disaster in New Orleans resulted in
scenes that will forever be etched into the psyche of
all Americans: citizens left behind without a safety
net, local political leaders begging for help on
television and rescue efforts intolerably delayed. While
the government instructed residents of New Orleans
to evacuate, they gave them neither the resources nor
cohesive instructions on how to do so effectively. A
clear crisis communication plan from the government
could have signaled a decisive, proactive strategy in
handling the rescue effort, instead of the bureaucratic
missteps which ensued.
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Power of
the Vlog |
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In yet another evolution of media consumption, video
blogging, or vlogging, is just beginning to take shape.
While not quite as powerful as some proponents proclaim
(“The power of a cable news channel in your office!”),
there is no doubt that technology and opportunity will
bring this new channel into the mainstream.
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Digital
Repression |
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A new book
has hit the streets, with some candid observations
regarding empowered media consumers and alleged
Hollywood attempts to maintain the status quo of the
public as passive media consumers.
Darknet: Hollywood's
War Against the Digital Generation by J.D. Lasica
explores the evolution in media consumption through a
series of stories that illustrate the theory that
Hollywood is actively attempting to repress consumer
freedom of choice.
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Light In
the Darkness |
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Inundating journalists with irrelevant information is
the surest way to ward them off of any story you are
attempting to place. Instead of burying reporters in
useless facts and unrelated anecdotes, streamline the
information you send to target the subject at hand.
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Making the Grade
The
Holmes Report, known for its comprehensive qualitative analysis
of the public relations agency business, recently released the 2005
report card on PR firms. We are again pleased to report that Trylon
Communications received positive notice.
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