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Wanted:
Global U.S. Brand Policy |
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How do world consumers see the U.S.? According to a
recent report called the Nation Brands Index,
people believe that it’s a great place to do business,
but that our culture is not attractive. This reinforces
our call (see
story) for the need for an effective, credible and
pro-active public diplomacy policy to be quickly
developed and implemented in Washington to better
address global public relations issues.
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PR and
Corporate Governance |
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Recent news has been rife with corporate scandals and
Sarbanes-Oxley repercussions that have led to a new
corporate mantra: transparency. While executives ponder
what they want to share – and how – public relations
should figure prominently into the mix.
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Vital
Information |
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What’s news?
That should be one of the most important questions a PR
person asks. Many times stories are pitched and press
releases are sent that have no legs. Why? Because what
the company thinks is earth-shaking news is actually
less than a blip on the public’s radar. Companies today
need to know what their target audience wants to know.
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Building a
Brand |
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A
recent article in BusinessWeek noted that the
traditional brand-building methods of mass advertising
don’t work in today’s society. Media fragmentation and
consumer control over media consumption are forcing
companies to become more creative.
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To Blog or
Not to Blog
That was the
question posed to Trylon President Lloyd Trufelman by the editors
of Inside E.D., a newsletter dedicated to the economic
development community.
The answer? “A blog
is a communications tool, and the question is, will that tool help
accomplish your objectives?”
He pointed out that
no matter what communications tool an organization uses, it should
communicate objectives in a clear, credible manner and get people to
respond.
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