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Down But
Not Out |
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A
recent study by The Pew Research Center indicates
that Americans are increasingly suspicious of facts
being presented by the press…but that there is still a
great deal of goodwill towards the Fourth Estate. While
believability is down significantly, favorability is
down slightly, according to their surveys.
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Protect
the Source |
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The recent revelation about the Watergate source “Deep
Throat,” along with the jail sentence for Judith Miller
and Time Inc.’s decision to deliver confidential
information to a grand jury has renewed interest in the
right of the press to withhold the identities of
confidential informants.
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Book
Review:
The Public Relations Handbook for Nonprofits |
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Every PR
practitioner knows that getting press can be precarious.
For nonprofits, it can sometimes be even more difficult
to cut through the clutter. A
new book designed to help
these organizations develop a comprehensive PR campaign
is a good read that any marketing or PR executive could
use.
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Podcasting
Growth Update |
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In
February we touched upon the growing use of
podcasting. According to a top RSS aggregator,
FeedBurner, the growth is accelerating. The content
distribution company was pointing to only 505 podcast
feeds in November of last year, and now that number has
jumped to 6,000.
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Rethinking the Blog
In a recent point-counterpoint article in
Optimize Magazine, Trylon president Lloyd Trufelman pointed out
the hazards of a not ready for primetime blog strategy. Any company
thinking of blogging may want to consider the upside and the
downside to such an initiative.
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