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In
February
we touched upon the growing use of podcasting. According
to a top RSS aggregator, FeedBurner, the growth is
accelerating. The content distribution company was
pointing to only 505 podcast feeds in November of last
year, and now that number has jumped to 6,000.
Growth in
the number of feeds has seen a corresponding growth in
the number of people accessing these programs. The
average number of subscribers to the programs has more
than doubled in the same time span, from 15 to 33. While
that number may seem terribly low, remember that this is
a brand new medium and that it is more personalized than
most others.
Adam Curry,
the proclaimed originator of podcasting, claims 50,000
subscribers to his show, The Daily Source Code. Another
show, Behind the Scenes, which is about podcasting,
claims to have between three to five thousand listeners
per show.
As companies
like FeedBurner add shows to their feeds and people can
more easily locate these “homegrown” radio shows, expect
to see the subscription numbers rise. Just as blogging
was a new medium when we started reporting on it in
October 2002 and has now become almost mainstream, podcasting is going to be a medium to keep an eye on.
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