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Surprising
Report on News Consumption |
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A
recent article by media industry veteran Merrill
Brown in the Carnegie Reporter discusses the challenges
faced by news organizations trying to reach younger
audiences. The report attempts to assess where these
younger people get their news today – and where they may
be getting it in the future.
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Power of
the Long Tail |
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Discussing a phenomenon known as the Long Tail and its
effect on web content providers,
Wikipedia states: “Web content businesses with broad
coverage like Yahoo!, CNET or even TheStreet.com may be
threatened by the rise of smaller Web sites that focus
on niches of content, and cover that content better than
the larger sites.” The power of blogs is having a
similar effect on media sites and consumption.
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Respect
the Truth |
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“On B.S,” a
new book by Princeton University Professor Harry G.
Frankfurt, states that the U.S. is becoming a less
informed nation because of the way its citizens consume
– and believe – the media.
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Going
Backwards |
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While it is more important than ever that journalists
check and double check their facts, a
recent survey by News Generation, Inc, a corporate
audio news distribution service, indicates that
newsrooms are actually cutting back on the staff needed
to do such research.
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Blog Dinner
Last month Trylon sponsored a working dinner for the
American Business Media PR/Corporate Communications Committee
titled “Blogs and Their Impact on Media Companies.” The event
brought together respected bloggers Stowe Boyd of
Corante and
Ben Silverman of
Indie Research, LLC, and two dozen media professionals and
journalists. The highlight was an informal presentation on the
blogosphere and the impact it has and will continue to have on media
companies.
The
upshot? Explore the world of blogs, understand what they are, and
become a viable part of the community before you attempt to use them
for public relations.
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