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Podcasting
and You |
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Media fragmentation and consumer control over media
consumption have reached the next level with the latest
media twist, podcasting. Now anybody can create his or
her own “radio show” and post it to the Web for
downloading onto an iPod (hence the name) or MP3 player
for listening at any time. The ramifications for
marketers and PR pros are just beginning to be realized.
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On The Go |
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In addition to podcasting as an example of portable
media, video-enabled cell phones are starting to take
off. While many experts see IM and cell phones as a
marketing medium for coming generations, a number of
marketing people are getting on board now.
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Measuring
Blog Contributions |
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A few months
ago (see
story), we discussed the pros and cons of having a
corporate blog. Another reason to consider having one is
that, just like with a Web site, you can monitor and
measure responses to your posts.
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Journalists Measure Up |
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A new report, “The Moral Media: How Journalists Reason
About Ethics,” says journalists rank right up there in
the ethics category (see
release) - fourth behind seminarians, physicians and
medical students as one of the most morally developed
professional groups.
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Our Take
In a
recent issue of the American Marketing Association’s Marketing News,
Trylon president Lloyd Trufelman weighed in on issues such as
marketing ROI, media fragmentation and consumer evangelism.
“In
2005, more consumers will be using RSS feeds ; the result will be a
greater amount of news reaching end users faster," Trufelman was
quoted as saying. "If you're able to get a nice article in a major
daily, then it's pushed out on RSS feeds and picked up on blogs--resulting
in good, solid media results."
You can
access the AMA Marketing Power website
here.
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