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Blurring
The Line |
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The recent termination of a news commentator who
allegedly “crossed the line” between journalism and
promotion is one of several recent events that have
placed a spotlight on questionable public relations
practices and consumer trust in the media and PR
industry. Armstrong Williams, a news commentator whose
articles run in prominent newspapers, was paid by the
Bush administration to promote the “no child left
behind” policy.
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From Pest
To Prophet |
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Before the blog phenomenon became publicized and the
word “weblog” was applied, consumers and critics were
hosting their own Web sites and commenting on companies
they liked or disliked. At that time these pre-bloggers
were considered pests – now they are being courted and
treated like royalty.
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Content vs
News |
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Too often,
PR people try to interest journalists in “news” stories
that aren’t newsworthy. Trying to place a news spin on a
content story is misleading and can result in negative
opinions on you, your company, and your story.
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Deadly
Deadlines |
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Journalists live and die by deadlines. Woe to the PR
practitioner who does not respect this fact. Here are a
few tips to help you stay on the good side of your media
contacts.
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15 Years For Trylon
It seems
only yesterday that Lloyd Trufelman (see
profile) observed the growing convergence of media and
technology and decided that a new niche for public relations was
evolving. From starting in 1990 as a one-man operation with no
clients, by 2005 we have managed to evolve into a recognized force
in the PR industry.
After 15
years,
Trylon Communications, Inc.’s niche has grown into an
exciting field. The
fragmentation of media,
consumer control over media consumption, the development of the
Internet, broadband and wireless, and strong new media outlets such
as weblogs have
propelled our industry into entirely new dimensions.
We would
like to thank all of our staff, clients and media contacts that have
helped us become a leader in this market as we celebrate our 15th
anniversary. The coming years offer even more promise and challenge,
and we promise to stay on top of the trends and events that will
shape the future of media and technology. |
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