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How
do you listen to music?
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The
reason manufacturers place bass and treble controls on
radios is because every person likes to hear music a
certain way. We are individuals, after all, and we
each have our unique preferences. It is important
to recognize this when corresponding with the media.
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'Fess Up! |
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There
seems to be no end today to examples of glaring public
relation mistakes made by companies. In fact, a
large measure of the recent stock market decline
reflects loss of confidence in business at large –
much of it because of poor PR.
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What
Journalists Want
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During
a recent interview with a journalist the very first
thing she said was, “of course I have been all over
your website…” Today more than ever, the
Internet is being used for research and information.
Your website tells journalists and potential customers
– even competitors – what you do and what kind of
company you are. What do journalists want from
your website?
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The
Overlooked Media
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Naturally,
everybody would like a feature article written about
their company to appear in The Wall Street Journal or
Business Week. What many don’t know is that
there are several opportunities that get overlooked –
ones that can provide a great boost to a company’s
public relations foundation.
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Straight
Talk from an "Ad Guy"
Donny
Deutch, head of a small advertising company called
Interpublic Group of Companies, recently blasted the
advertising industry.
We
believe that his comments are appropriate to any
service business, and we wanted to share a couple with
you:
About
awards: "...people I wouldn't hire judge the
awards shows." - Commenting on how companies
should focus on their clients instead of winning
awards.
About
business: "Great work is work that moves
business...and has nothing to do with what the
creative retards think."
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