| |
|
|
|
|
|
Be Careful
Jumping On the
Blog Bandwagon |
|
Trylon has been writing about blogs and possible PR
opportunities for a couple of years now, and many
marketers are beginning to catch on. Companies such as
Microsoft have started using blogs as communication
tools. If you have been thinking about starting a
company blog, here are a couple of ideas and cautions.
|
|
Tough
Calls |
|
A new book by Dick Martin, former PR guru at AT&T, is a
must read for marketing executives. The book examines
many of the struggles the company endured as it tried to
find its way in the deregulated jungle. One example
highlights the unintended consequences of a PR campaign:
|
|
Perception, Reality and the
Middle East |
|
As
previously noted (see story), the U.S. has a long way to
go to win the battle of the minds in the Middle East. A
recent Defense Science Board report, “Strategic
Communication,” says the U.S. is failing to adequately
explain its actions in the Muslim world. It adds that
the government’s strategic communications institutions
do not work and recommends an overhaul of the country’s
public affairs structure.
|
|
7 Keys to
a Successful Interview |
|
Opportunities to get your company’s message to the
public don’t come easily. When you do have a chance to
communicate via an interview, follow these tips to make
the most of your moment in the spotlight.
|
|
|
|
|
|
Net Figures
“A
Nation Online: Entering the Broadband Age” is the sixth report
released by the U.S. Department of Commerce examining the use of
computers, the Internet, and other information technology tools by
the American people.
The data
confirm that a transition is underway from dial-up to high-speed
Internet connections. The use of high-speed Internet connections
grew significantly between 2001 and 2003, more than offsetting for
the decline in dial-up users.
Click here
to see the report. |
|
|
Get Subscribed |
|
|
|
Our newsletter is offered free to anyone interested in the
latest news and information from the PR industry.
The information you provide is strictly confidential.
You can unsubscribe at any
time. |
|
|
