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With
communities pouring more resources into developing
cultural centers and the arts, traditional media is
finding it harder to allocate space for the burgeoning
industry, with a
recent report from Columbia University confirming
that newspapers are allocating less space to the field.
However, alternative media is picking up the slack and
providing the commentary and guidance once found in
newspapers.
 Does
traditional media even understand the nature of the arts
market?
Granted,
newspapers have had to cut expenses resulting in almost
every section of the newspaper being reduced in some
way.
However, the
majority of space today seems allocated more for pop
culture than for emerging arts and critical reviews.
Once
considered a civic guide to the arts, the daily paper is
quickly losing that reputation. As a result, consumers
are quickly finding a suitable replacement in the
alternative media. In a consumer-driven world, it’s all
about meeting demand, not allocating resources on a cost
basis.
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