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'Google'
Yourself |
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How do your stakeholders, competition and the media
check your reputation? More and more often, it is being
done quickly with the click of a mouse. That’s right,
all that someone who wants to know about you has to do
is type your name into a search engine and voila! Out
comes some very interesting information.
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What's on
your company's agenda? |
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Some changes in the way management teams develop agendas
and structure meetings can make a big difference in your
company’s bottom line. A recent Harvard Business Review
article (see abstract
here) by Michael C. Mankins entitled “Stop Wasting
Valuable Time” contained some great tips for making the
most of valuable time and resources.
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Exclusive
No Longer |
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News
aggregators and Web feeds are leading to the demise of
the exclusive news report. In fact, in many cases it is
no longer the publication actually breaking a news story
that gets the attention of these aggregators, but
instead a copycat who most recently published the story.
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Media
Is Job One
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Brand management, crisis communications, and investor
relations…it seems many people forget the main purpose
of PR. In many instances it seems as though media
relations and obtaining press coverage take a back seat
to other (more billable?) items. This trend has to stop.
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New Media
The
current PRWeek magazine has a feature article focusing on new media
and its impact on PR.
In the
article, Trylon president Lloyd Trufelman observes that the concept
of burying a news item is a thing of the past. "Bad news gets out
well and fast," in today's wired world, Trufelman says in the
article.
If you
would like to see the entire article, you can do so by clicking
here. It's in Adobe PDF so you need Acrobat to read it. |
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