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Mind Games |
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One of the biggest challenges facing the United States
in its war against terrorism is not physical. It is the
challenge of winning the battle of public opinion, both
here at home as well as overseas. According to comments
in the recently released report from the
9/11
Commission, we are doing a very bad job of it.
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Deadline
USA |
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You may remember the 1952 Humphrey Bogart classic about
the newspaper industry and the role of the media as
watchdogs for the public. A recent book published by Dan
Gillmor, We The Media, talks about the evolving
phenomenon of consumer generated media and the effect it
is having on the role of big media in today’s world.
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10 Tips
for Compelling Presentations |
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As speaking
opportunities arise, many executives feel nervous about
making a public presentation. It's all about developing
content - stories and images to support a central thesis
without any jargon or vagueness. Here are 10 tips for
sharpening content:
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Media
Overload
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According to a report from investment banker
Veronis
Suhler Stevenson, by 2007 the average American will
spend 3,874 hours per year with the major consumer
media, up 21% over 1997’s figure.
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PR Week Profiles
Trylon
The August 30 issue
of PR Week contained a profile on Trylon and its president Lloyd
Trufelman. We thought you might enjoy getting a little background on
Trylon and finding out how the principles the company stands for
evolved. You can even find out how Trylon got its name!You can access
the profile
here. |
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