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A recent
article in CIO Magazine (Blogging for Fun and Profit)
discussed the many opportunities Web logs offer to
businesses. One section was devoted to the public
relations aspect of blogs, in which Trylon president
Lloyd Trufelman defined some of the PR benefits a blog
might provide to a business.
First of
all, according to Trufelman, since a blog has many
contributors (including your customers), valuable market
research can be found within the blog. There is now an
opportunity to find messages that resonate by seeing
what issues your customers are responding to.
Second,
media participation in your blog can strengthen and
drive valuable media relationships. As the media
increasingly uses blogs for information, the
opportunities to converse with the media members that
have a strong interest in your industry improve.
Third, a
blog is an excellent opportunity to float ideas and
concepts in front of your community without great
expense. The feedback you get can help determine whether
or not you want to pursue the concept.
Now that the
media consider blogs to be authoritative news
sources, effectively using a company blog can keep your
company on the media radar screen in a way that press
releases simply can’t.
Ultimately,
using the new technologies such as blogs and
interactive Web sites give companies a greater
opportunity to interact with the consumer, the media, and
other stakeholders much more quickly and intuitively
than ever before. |
