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Making the
Grade...Again |
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The Holmes Report, known for its comprehensive
qualitative analysis of the public relations agency
business, recently released the 2004 report card on PR
firms. We are again pleased to report that Trylon
Communications received positive notice.
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RSS - More
Control Over Content |
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As
individuals look for more control over the content and
news they receive in an increasingly fragmented media
marketplace, new solutions for managing “information
glut” are arriving. One of these solutions is RSS
(Really Simple Syndication). The basic benefit of this
technology is that readers can choose the media channels
from which they receive news updates online – offering
simple choices in both content and source.
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Just Say
No |
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A
recent article by the Associated Press
which ran in major newspapers nationwide discussed the
importance of being honest with clients and risking the
possibility of disappointing the client – for the
client’s benefit. Trylon Communications president Lloyd
Trufelman was quoted in the article as asking, “Do you
want the quick buck or build it for the long term?” In
other words, sometimes you have to Just Say No.
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Marketers
Relying On PR
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A recent survey completed by PRWeek points out
the fact that more marketers are looking for PR to help
cut through the advertising clutter to reach consumers.
An indication of the shift from advertising to PR is the
statement from 63% of the respondents that they are
exploring word of mouth as an alternative to television
ads.
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Where Executives
are Finding News
Comparing media usage
between 2000 and 2004,
Harris Interactive, which conducted a survey for The Wall Street
Journal online, found that executives are using most forms of media
less with the exception of Internet news sites. The number of
executives reading the news online "often" or "sometimes" rose 12%
between 2000 and 2004, reaching 84% of respondents. Meanwhile,
weekly news magazines and network television news have experienced
significant declines. Also declining, though only very slightly, are
national newspapers and cable news programs, which remain important
sources of news for most executives, and continue to be more widely
used than Internet news sites. |
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