| |
|
|
|
|
|
Maintain
Your Focus |
|
When developing your next media message, consider the
following quote from former Advertising Age editor John
Wolfe: “The job of advertising is to convince consumers;
the job of PR is to convince the press.”
|
|
Memo Me -
and the Media! |
|
Internal communications are finding their way into the
public domain more frequently than ever. With email
becoming ubiquitous and instant messaging the norm,
executives are frequently leaving their flanks uncovered
– and offering sensitive issues for public consumption.
|
|
Weapons of
Mass Persuasion |
|
In a previous article (see “Winning
the Battle”) we discussed the obstacles
facing Middle East public perception of U.S. policy.
From recent reports, it appears the war for public
opinion is not making sufficient progress, largely
caused by a surprising inability to provide fundamental
press services and freedom of expression.
|
|
It's a
Wired, Wired World
|
|
A recent U.N. Summit called for an “inclusive
information society,” and outlined a goal for developing
information technology in undeveloped countries.
Representatives of 176 countries came together to
endorse not only a Declaration of Principles, but also a
Plan of Action setting forth a road map to get the job
done.
|
|
|
|
|
|
Popcorn
Wisdom
Recently
the Wall Street Journal Online interviewed Faith
Popcorn, founder of The Brain Reserve and author of "EVEolution"
and "The Popcorn Report."
Citing the
development of new technologies like Tivo, changes in
consumer habits following the Sept. 11 attacks, and
changes in the traditional family structure, Ms.
Popcorn believes that a new model is emerging - one in
which the brand interrupts culture.
She says
the advertising business today is on its on its way to
extinction and predicts that in three to five years
consumers’ rejection of advertising will rapidly
accelerate. This will cause ad agencies to scramble to
maintain revenues which they are now doing by opening
trend departments, public-relations arms and
viral-marketing departments. Traditional ad agencies
are trying to reinvent themselves -- but they are very
late to the game, says Ms. Popcorn.
|
|
|
Get Subscribed |
|
|
|
Our newsletter is offered free to anyone interested in the
latest news and information from the PR industry.
The information you provide is strictly confidential.
You can unsubscribe at any
time. |
|
|
