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Making The
Grade |
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The Holmes Report, known for its
comprehensive qualitative analysis of the public
relations agency business, recently
released its latest report card on PR firms. We are
pleased to report that Trylon Communications received
positive notice.
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Marketing
Myths Exposed |
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A recent study by Penn, Schoen and Berland Associates of
Denver refuted several common myths in
business-to-business marketing. A key finding was the
effectiveness of PR as a marketing tool versus direct
sales, collateral and advertising. The conclusions may
have a direct impact on your future communication
strategies.
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Who's
Telling Your Story? |
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If you have an effective
communications program in place, more people than just
your employees will be talking about your company. Are
you generating enough third-party buzz to get your name
in front of prime prospects?
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Add It Up
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When a top advertiser like
Miller begins incorporating PR into its strategic
planning, you know it’s time to take notice. Applying
some new metrics suggesting that PR beats television for
return on investment, the gurus at the brewing company
are beginning to shift more of their budget towards PR.
Media and technology companies should take note, as what
affects a brewing giant can impact them as well.
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2003 In Review
Marketing
News, published by the American Marketing Association,
presented its
2003 Year In Review in the December 8 issue.
One of the
trends receiving significant attention was the use of
Blogs as a new media tool for marketers.
The
article contained advice from Trylon on how to use
blogs properly, citing an article written for PRSA
titled "Pitching
Blogs", co-written by Lloyd Trufelman and Laura
Goldberg.
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