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Pay For
Placement |
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You have heard the saying, “You can’t buy publicity like
this!” Well, some people want you to think you can.
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Media
Muscle |
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The recent recall election in California signified more
than a lack of confidence in the state’s leadership. It
was also a very strong demonstration of the impact of
media on public opinion.
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The Global
Challenge |
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A recurring theme at the recent ICCO (International
Communications Consultancy Organisation) Summit in
Berlin was the loss of trust by consumers in global
brands. The Summit recommended certain PR strategies to
counter this decline in trust.
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"Better
Not Say Anything..."
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The words above can devastate a business – or as in the
case of the Columbia shuttle, set off a chain of events
that lead to disaster - literally.
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Gobs of
Blogs
According
to a recent survey, there are approximately 4.12
million blogs on the 'net. Of those, however,
more than 2.7 million are either temporarily or permanently
abandoned.
The study,
done by Perseus Development Corp., found that more
than
half of the bloggers were female (56%), and that more
than
90% were under the age of 29.
Perseus
went on to predict that there will be more than 5 million blogs by the end of this year, and double that amount
by the end of 2004.
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