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Fracture,
Part Four:
Losing Focus in a Frenzied World |
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Business executives have more options than ever to get
their messages to the public. Does that make the task
easier? Actually, it is probably more difficult than
ever to maintain credibility and present coherent
information, said Trylon Communications CEO Lloyd
Trufelman in a lecture at Columbia University’s
Strategic Communications Program.
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Now Is Too
Late |
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The recently published book by Gerald Baron, Now Is
Too Late, discusses the need for alacrity and
proactive strategy in today’s world of instant news.
Citing examples such as Anderson and Firestone, he
discusses the loss of brand equity through lowered
public perceptions – and how such loss can be minimized.
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Great
Expectations |
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A common problem that public relations people need to
address is the failure of companies to live up to
expectations on a project or initiative. In a recent
article in the Harvard Business Review,
“Delusions of Success,” authors Dan Lovallo and Daniel
Kahneman discussed how optimism can undermine
executives’ decisions. What can a PR firm do to
proactively defuse a situation before it explodes?
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Silence Is
Deadly
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In a book whose theme is closely related to the article above,
Leslie Perlow of the Harvard Business School writes
about the tendency in business to keep quiet despite
reservations about a business plan or goal. Is silence
killing your company?
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Cautionary Tale
A recent
article in the Boston Globe illustrated the trend of
PR firms to use Weblogs as a legitimate media venue.
The
article, "Plugging invading blogging," was published
Sept 8 in the finance section. The author, Cosmo
Macero Jr. interviewed both bloggers and PR firms
about the practice.
Many of
the bloggers appeared receptive to legitimate,
relevant pitches - while disdaining deceit and blanket
press release distribution.
The story
cited Trylon as a firm that is trying to get it right
- using the blogs on bloggers' terms.
One media
blogger was quoted as saying that PR firms are now
regarding blogs as "legitimate news and information
outlets." |
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