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Marketing
out of a Recession |
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Following an industry downturn, new leaders tend to
emerge. These are savvy companies who take advantage of
opportunities offered during slow times to build a
higher profile and seize the spotlight.
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Fracture, Part Three:
Credibility in the land of the Yahoo! |
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Getting your company mentioned in Yahoo! News by putting
a press release on PR Newswire or Business Wire should
not be your primary PR goal, according to Lloyd Trufelman,
president of Trylon Communications, in a recent lecture at
Columbia University's Strategic Communications Program.
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Analog vs. Digital |
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No, we aren’t talking phone lines nor information flow.
We’re talking about thinking. More importantly, we’re
talking about how easy it is becoming NOT to think.
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When Hype
Drives Decisions
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Back in the Internet glory days of the late ‘90s,
investment decisions and business strategies were
dictated by headlines. Venture capitalists threw dollars
at business plans that were dominated by buzzwords
instead of logic, and entire businesses were built on
rubric. Today’s executives would be well served to apply
a measure of caution to making decisions based upon
media coverage of new technologies and business
fashions.
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Blogs
Bite Back
Regular
readers have seen numerous articles and updates to Web
logs and the opportunities they represent.
One of the
more interesting aspects of blogs is that they are
interactive communications. You don't just post
to a blog and expect it to simply be read.
Many PR
posts are now being critiqued - and not all are
gaining the publicity sought.
Once again
we advocate the exercise of caution and propriety when
attempting to gain exposure through this new medium. |
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