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Fracture, Part Two:
Broadband and Narrowcast |
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Sounds like a non-sequiter, doesn’t it? Broad and narrow
in the same sentence! The truth is that these two terms
go hand in hand. In a recent lecture at Columbia
University's Strategic Communications Program, Trylon
President Lloyd Trufelman explained how.
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Confidential Information |
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A recent U.S. District Court ruling has established that
public relations executives can claim attorney-client
privilege before grand juries. This gives businesses
facing a potential crisis the right to include PR
executives in their legal and strategic planning.
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Interview
With Al Ries |
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Why advertise an unknown commodity? Why spend so much on
advertising when most people don't believe the message?
What good is a catchy and memorable advertisement if
sales decline?
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Erroneous
Information
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With the recent passing of one of our most celebrated
actresses, it seems appropriate to celebrate the concept
behind “Desk Set,” a 1957 movie starring Katharine
Hepburn and Spencer Tracy. This classic tale of
information technology gone awry is maybe more relevant
now than ever.
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Crisis
Site
Forward-thinking companies should consider creating
and maintaining a "crisis site."
This is a
website that is kept offline, ready for immediate
activation.
The site
should contain all current information on the company,
contact numbers for key crisis executives, a media
log, the most current media kit, a spokesperson's page
- everything at hand to make your site THE SOURCE for
information.
By keeping
the site current and ready, your company can react to
any crisis in a moment's notice by simply putting the
site online with a link from the corporate page.
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